Digital Marketing Executive

We are recruiting for a Digital Marketing Executive to join our London team. 

This role will support the Digital Marketing Manager (DMM) and wider Marketing Team in the delivery of projects across the portfolio of RWK Goodman websites and digital assets. Help to optimise performance of and drive traffic to specific business areas dictated by the strategic input from legal-service teams.

The role is focussed on using technical expertise across all elements of digital marketing. Enhancing brand engagement and assisting with copywriting, multi-media production and social media are key, whilst delivering reporting across all digital platforms.

This is a London based role, but there will be occasional requirement to travel to any of the RWK Goodman office locations as well as locations necessary for content production such as but not limited to client offices, production studios and client homes.

Key Responsibilities

• Supporting the Digital Marketing Manager on the running and implementation of digital marketing activity
• Assisting with video content production, written assets, design, and podcasts
• Managing and developing social media platforms and user engagement
• Providing editorial guidance on best practice for SEO, sub-edit written content and write marketing copy
• Providing support on adhoc website updates (Wordpress) for associated content and campaigns and assisting in the monitoring of digital advertising platforms
• Using reporting tools to analyse performance of content and campaigns, such as but not limited to, Google suite of analytics tools and SEM Rush
• Any other reasonable duties as requested by the Digital Marketing team and MBD Director in relation to the day-to-day digital marketing operations and campaigns
• Whilst the role is based in London and will focus on London offices accordingly, it will also occasionally require work outside of designated office and outside of normal office hours

Content Production and Social Media

• Support with the running of the RWK Goodman social media channels
• Support with the production of video, written and podcast content
• Work with the Digital Marketing Manager to devise and deliver a social media content strategy
• Provide advice and guidance to teams in their day to day use of social media and provide follow-on training where needed
• Optimise engagement metrics
• Support and monitor paid social media campaigns

Website

• Assist in maintaining and improving the RWK Goodman websites
• Assist in the uploading and updating of imagery, copy and video content
• Support the wider team in tracking engagement performance
• Use keyword research to provide editorial guidance on content
• Use analytical tools to monitor page performance and make recommendations for improvements

Essential: 

• Experience and desire to develop video production and distribution
• Experience and desire to develop written, editorial content
• Ability to provide analysis of engagement and performance statistics
• Excellent organisation capability with the ability to effectively prioritise 
• Solid understanding of Microsoft Office suite and other relevant IT platforms 
• Strong communication skills both written and verbal 

Desirable:

• Comfortable with the Adobe Suite of products, in particular Photoshop and Premier Pro.
• Understanding of CRM, event planning and administration 
• Familiarity with email marketing and CRM systems 
• Comfortable with GA4 
• Comfortable wComfortable with Content Management System (Wordpress) or similar

We’re RWK Goodman – a progressive Top 100 law firm. We exist to unlock potential and create a lasting positive impact for our clients, colleagues and communities. Our purpose is what drives our business forward. It’s our guiding principle. And it’s why our clients trust us to be their life-long legal partner.

Over 620 colleagues. 36 specialist areas. 3 core divisions. With offices across the South West, Thames Valley and London. We are widely known for our technical expertise and diverse client base across industries and sectors.

As a people-focused firm, ours is a culture of heart, not ego. In our inclusive environment, we support each other as we strive for success. For ourselves. For each other. And for our clients and communities.

We know our people are what sets us apart. That’s why we’re committed to creating a dynamic and inclusive environment where you can thrive and achieve your full potential. Because this isn’t ‘just another job in law’. This is an opportunity for ambitious legal professionals to develop rewarding careers, in a culture that cares.

We’re on a mission to create a dynamic and inclusive culture. And that starts with our recruitment process. If you have a disability, whether visible or not, we want to work with you every step of the way. Because we want to give you the best chance of success when you apply. If you need any reasonable adjustments to accommodate your disability, such as extra time on written assessments, an accessible interview room or a quiet space before and after the interview, please speak to our Recruitment Team so that we can work together to help bring your best self.

Over a number of years, we have developed a robust and transparent framework which shows you exactly what you need to achieve in order to grow your career at the firm. This isn’t just about hitting KPIs.

The framework helps you to understand how your contribution and behaviours are woven together to create the basis for your progression in the firm. From Secretary to Partner, you can see exactly what is expected of you along the way.