Marketing Manager

We are recruiting for a Marketing Manager to join our team in London. As a Marketing Manager, you will execute and implement marketing activity plans at business unit, division, sector and office-wide levels. Your role will focus predominantly on executing activity to agreed plans but will also involve standalone projects as directed by Senior Marketing Manager and/or MBD Director.

This role sits within the Marketing Operations team (1 x Senior Marketing Manager, 2 x Marketing Managers, 1 x Senior Marketing Executive, 1 x Marketing Assistant) which is part of the wider Marketing & BD team.

Key Responsibilities

• Act as the internal office ambassador and champion for the brand, social media, marketing & BD best practice and Peppermint CRM.
• Act as the MBD team link in the London office, communicating back to MBD, and where applicable and as needed taking the lead on select projects / scoping of London-specific initiatives.
• Execute and implement business unit and sector marketing activity plans.
• Plan, co-ordinate, execute and evaluate events through Peppermint CRM in accordance with agreed firm-wide, business unit and sector objectives and the firm’s event processes.
• Ensure campaigns are aligned to strategy, oversee implementation and coordinate follow-up opportunities.
• Communicate RWK Goodman’s policy on event strategy, planning and implementation to BU and sector teams.
• Oversee the production of event and campaign-specific marketing collateral to agreed templates.
• Collaborate with the Digital Marketing and BD teams on the development, execution and review of marketing campaigns and events.
• Any other reasonable duties as requested by Senior Marketing Manager and MBD Director in relation to the day-to-day marketing operations and campaigns.
• While the role is based in London and will focus on the London office accordingly, it will also occasionally require work outside of designated office and outside of normal office hours (e.g. for events management).

• Experience of working in a marketing or mid-level/senior admin role – ideally in a business-to-business environment.
• Understanding of CRM, event planning and administration.
• Understanding of client relationship management.
• Excellent organisation capability with the ability to effectively prioritise.
• Solid understanding of Microsoft Office suite and other relevant IT platforms.
• Strong communication skills both written and verbal.

We’re RWK Goodman – a progressive Top 100 law firm. We exist to unlock potential and create a lasting positive impact for our clients, colleagues and communities. Our purpose is what drives our business forward. It’s our guiding principle. And it’s why our clients trust us to be their life-long legal partner.

Over 620 colleagues. 36 specialist areas. 3 core divisions. With offices across the South West, Thames Valley and London. We are widely known for our technical expertise and diverse client base across industries and sectors.

As a people-focused firm, ours is a culture of heart, not ego. In our inclusive environment, we support each other as we strive for success. For ourselves. For each other. And for our clients and communities.

We know our people are what sets us apart. That’s why we’re committed to creating a dynamic and inclusive environment where you can thrive and achieve your full potential. Because this isn’t ‘just another job in law’. This is an opportunity for ambitious legal professionals to develop rewarding careers, in a culture that cares.

We’re on a mission to create a dynamic and inclusive culture. And that starts with our recruitment process. If you have a disability, whether visible or not, we want to work with you every step of the way. Because we want to give you the best chance of success when you apply. If you need any reasonable adjustments to accommodate your disability, such as extra time on written assessments, an accessible interview room or a quiet space before and after the interview, please speak to our Recruitment Team so that we can work together to help bring your best self.

Over a number of years, we have developed a robust and transparent framework which shows you exactly what you need to achieve in order to grow your career at the firm. This isn’t just about hitting KPIs.

The framework helps you to understand how your contribution and behaviours are woven together to create the basis for your progression in the firm. From Assistant to Director, you can see exactly what is expected of you along the way.